Inspired by the melting pot of cultures and the optimistic spirit of New York, Briogeo caters to everyone – focusing on texture over type to help your hair achieve its own, unique potential. The latest in their line of simplified regimes, the all-new Be Gentle, Be Kind Aloe + Oat Milk collection is designed to comfort sensitive, stressed tresses. Made without fragrance, essential oils, lactose, soy, and gluten, these dermatologist-approved formulas are the key to a healthy-feeling scalp and shiny strands.